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Article authors must be careful not to make critical mistakes because their articles may not be read by their target audience, not to mention published and syndicated by others. Unfortunately, these mistakes are very common that many article authors, even experienced ones make them. The mistakes are easy to avoid though once you know them.

Articles are communication vehicles that business owners use to extend their reach to their target audience. Ideally, you talk one-on-one to every one of your prospect or customer, but this is often impossible to do due to time and distance limitations.

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Article writing and marketing requires your commitment. You can’t write one or a few articles, submit them to article directories and just wait to see the results. It doesn’t work that way. However, you can make the process easier by following these steps.

1. List one topic you want to focus about. This is the niche of your business. It is okay to be broad at the moment. Next, you want to choose a subtopic to focus on. You will explore all the topic that is available in this subtopic before going to the next.

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What’s the chance that people will read your article if you’ve already known the problem or conversation they have in their mind? What if you can offer solutions that are exactly the answers to their problem? I’ll show you how to do it in this article.

Unless you’re living in the cage for the last few years, you should have heard about social media. In layman terms, it simply means media that involve interaction or multiple way of communication among a group of people.

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It is possible to produce a good quality article in 15 minutes if you have the right article structure in place. Think of it as a template that you can use repeatedly. This article will take you through the process to write your article in 15 minutes.

Don’t get me wrong. This template is not a full article that you can use by substituting a few keywords and sentences, mix the paragraphs around to produce a “new” article. The final product is going to be a unique article that you write from scratch. The template is just the skeleton of the article with no content whatsoever.

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Once you’ve made the commitment for article marketing, you need to continually make progress to reach the goal. Article writing and marketing is a process that could take from 2-3 months just to see some results. Even at this stage, regularity and productivity are still important to keep the results and grow them.

This may sound daunting but I find that if you make it as part of the routine, and do it one little step at a time, you will be able to reach it much sooner and in a more organized fashion.

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Article marketing and I have been friends for a long time. I’ve used article marketing since 1994 to build my businesses. For 20 years, beginning in 1986, I was a marriage and family therapist in private practice. For 12 of those years I used article marketing as my main way of driving new clients to my practice. In a city glutted with therapists, most of whom relied on the Yellow Pages in the phone book for new clients, I became the most well known and most referred to therapist by writing a weekly column for the local newspaper.

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