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The title of this article might seem obnoxious to some people. Others might find it down right rude. But give me a moment or two, so I can explain why you may really need to shut up!

Words are indeed very powerful. That’s no secret. But most people do not realize just how powerful their own words are. The truth is your words can change your life.

I’m talking specifically about the words you think and speak to yourself about yourself. Some refer to this as, “self talk.” Whatever you call it, we all talk to ourselves.

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One of the difficult discussions I sometimes encounter involves strategic competencies. A strategic competency is know-how that enables you to create value for your customers in a unique way. One of the critical attributes of this know-how is that - as with most skills - the more you use it, the better it gets. Another way of looking at know-how based competencies is that they can’t be taken away from you - not by competition, changes in technology, or the marketplace. True, some know-how can become less valuable as markets change - think of Compaq’s early expertise in building high-quality “portable” computers that weighed 26 pounds (12 kilos) - but usually, this know how can lead to another competency that retains its value over time.

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