Public Relations (PR) is often misunderstood – there are many myths that don’t help the industry and dissuade people from embarking on doing their own PR or enlisting the services of a consultant to help them. Exploding those myths is the first stage in trying to unravel a subject that, for the uninitiated, can seem quite daunting.
Exploding the myths
The phone rings. It’s a journalist who wants to ask you a few questions for a story she’s writing. You, flattered, take the call and flub your way through the interview, because off the top of your head, you can’t remember your elevator pitch or a single talking point about your business or product. Oops!
Many of us will be called upon by the media for a quote or more, and knowing how to prepare will eliminate much of your anxiety as well as set the stage for an article you can be proud of.
