It’s a quick myth, and that is the idea that Internet is easy to master. It is simple. The Internet is incredibly simple, and when you get off this phone call today you will have a simple 1-2-3-4-5 plan. A very, very simple plan for making it happen, however it’s not an easy plan. If you’ve never written an email before, this is not an easy plan. If you’ve never written an e-book before, you’ve never written a book before, it’s not an easy plan. If you’ve never driven traffic before, this is not an easy plan. The Internet is not easy, it’s simple but it’s not easy.

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