Keeping Your Prospects In The Loop
The beauty and power of the Internet is the leverage you can attain through technology. Technology systems allow you to maintain regular, highly valuable contacts with your prospects for very low investment. This is predominately attained through systems such as Autoresponders and eZines (e-magazines/newsletters).
Only a very small percentage of your prospects will be READY to purchase at any particular point in time. This is identical in an online and offline business. Most businesses have a marketing system that TOTALLY NEGLECTS this fact. If 100 people enquire about your services, most likely only 3 to 12 will be seriously looking to purchase your services at THAT time. The others are simply inquisitive or think they may purchase at some time in the future.
