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Never forget that network marketing is a people business.

That is, your success is dependent upon your ability to motivate and inform members of your organization. Human beings share information through communication, and as your organization grows, it will become more and more critical for you to adopt effective communication techniques.

One interesting and effective way to do this is through a newsletter–an organizational newsletter written, produced, and distributed by you. You can accomplish this seemingly Herculean task through the medium of an email opt-in list, blog, or even the old-fashioned print and handout method. Either way, don’t get hung up on the methodology, just do it.

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One of the methods that have spawned many countless success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or ingenious.

The main and foremost advantage of online viral marketing is that you get a lot of publicity and public knowledge about your business, your website and your company.

Viral marketing makes use of many avenues in enticing this behavior. It might be in the form of an interesting story, an addicting game, an amusing video and many others that may catch a person’s interest.

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When you send out a sales letter, brochure, or email, you usually follow it up with a cold call. And most of the time you start out the conversation by referring to the sales letter. But the truth is that almost no one reads sales letters anymore.

After you’ve sent out an information package, either in the mail or by e-mail, the old traditional approach to following up is to make the cold call and try to move the process forward into a sale. We’re trained to say things like:

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Setting Goals:

Every company has to set its business and marketing goals internally, which are then translated in advertising campaigns. Here are the sorts of questions you’ll want to consider in order to set campaign goals, along with the responses a customer like WorldBites would give.

1. How much do you want to invest in keyword advertising?
We want to spend roughly the same as last year, about $20,000 a month for all campaigns combined.

2. What kind of results would be best: generating leads,1 increasing traffic or conversion2 to sales, lowering your cost-per-acquisition, or something else?
We want people to think of WorldBites first when they’re looking for ethnic food recipes, catering, or ordering ethnic and exotic food online.

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