Chicken is probably the most popular, the most versatile and one of the best-loved foods on the planet.

It’s also the most abused and taken for granted!

There are chickens and chickens, and not all chickens are created equal.

In the UK and USA we seem to have become obsessed with the idea of cheap food. And the cheaper the better! If we can go along to our local supermarket and buy a chicken for a couple of pounds or a few dollars, we become wildly overjoyed and start acting like we have discovered some sort of culinary Holy Grail.