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A trademark is a distinctive image, word or other thing that associates with a product or service. So, can you trademark your business name?

Most people think trademarks are logo oriented. In some ways, this is true. The Nike Swoosh is clearly a logo trademark that stands out in peoples minds. When you see it, you immediately think of Nike and its products. While logos can clearly be trademarked, what about a business name? The answer is both yes and no.

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Recent reports have all pointed to the fact that many consumers are turning to store charge cards in a bid to try and ease the financial strains of the expensive Christmas period. Of course, over the festive season an increased number of consumers find themselves being talked into taking out a store card, and this is relative to the increase in the number of people hitting the shops during this period. However, this year could see an unusually high number of consumers turning to store charge cards for their Christmas shopping. Why? Because of the difficulties in getting a standard credit card as a result of the global credit crunch.

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