In any given day our business and personal task include hundreds of technological exchanges which we use to increase our reach, gather new information, improve our learning, expand relations and try to enrich those we already have relations with, both on and off line. In the midst of all this activity we also try to insure our family’s economic future.

I am blessed to be able to spend full time working in the emerging Relationship Economy yet at times I feel a little overwhelmed. My working day includes reading and participating in dozens of forums and blogs, supporting numerous networks, researching emerging trends, conversing with market makers and industry leaders from different market segments as well as a host of front line users of numerous technological mediums.

My daily technological interactions include dependence on: two cell phones, a blackberry, a Macintosh and a Windows based computer, a GPS navigation system with XM Satellite integrated into my automobiles interface, numerous on-line tools including technocrati, stumbleupon, google, web mail, Word Press, Yahoo Forums, Linkedin, Facebook and a host of other networking sites, Feedblitz, Wikipedia, Wikispace, Mashable, Plaxo, MyBlogLog, Blog Carnival, Numerous Widgets, Digital Cable TV and numerous other technology things, Whew, I am technologically overload and it is stealing my time! What about you? The accelerating expansion of knowledge and technology simultaneously is pushing up the demand curve while pushing down the supply curve of time. When technology explodes goods and services become more valuable as they become more plentiful and subsequently overloading one’s ability to assimilate.

The only factor which is becoming scare is our time and attention. Since psychology has a label for everything I will label this “TADD”, Technological Attention Deficit Disorder! Daily we are bombarded with new functions and features which are aimed at facilitating faster, more meaningful reach, proposed new efficiency and a host of other value propositions. However, for those of us are involved and using all of this technology the one thing that needs to happen, and will, is integrative technological breakthroughs that enable us to better manage our time through one interface by segment of use.

Once this happens then we will see the creation of a new economy that enables individuals to better balance their time and use it wisely for whatever personal and professional aim. Until then a few are bearing the burden that comes with learning new technology but once lifted the old burden will become the value we can pass on to the masses so collectively we can gain more time to create more value. The bulk of the population has no idea how fast things are changing, including our relationships. What say you? Need more time?

Jay is one of the few really deep-thinkers about both the socio-cultural implications of social networking as well as the practical business application across a range of industries and sizes of business. Jay challenges me to “up my game”.” July 21, 2007 Scott Allen, Coauthor, “The Virtual Handshake: Opening Doors and Closing Deals Online”, http://www.TheVirtualHandshake.com

Mr. Deragon is consider one of the leading experts in the emerging market of social networking market. He has studied numerous platforms, features, functions and the markets behavior. His analysis and findings conclude that this space has tremendous potential for individuals, companies and entire industries. There is an art and science to social networking that requires constant learning as the market matures. To read more about my discoveries go to http://www.relationship-economy.com

Mr. Deragon has executive leadership experience in numerous industries and has built and sold four companies from a wireless media firm, a consulting practice, a training company and an insurance services firm.

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