Do you truly appreciate your downline? This is a question we should all ask ourselves from time to time. If you do ask yourself this question it will help you focus on where your mindset is in regard to your downline.

Over and over I have heard sponsors and uplines publicly state that they keep their focus on the team members who are producing and don’t have time to waste on those who only produce a small commission each month. This “Step Up or Step Aside” ego trip makes me angry.

In the MLM and Direct marketing industry, there are generally two types of people that will end up in our downlines. The ones that perform and the ones that make the minimum purchase required by the company.

The distributors who consistently produce are generally the ones who do not need to have their hand held while setting up an ad campaign while the non performers are usually working with the constraints of a tight budget and need to be very creative and careful with their limited funds.

This does not mean that we should only share our cream with the performers, and spread the curds to the non performers. We should provide the best of what we have to everyone on our teams.

Clearly one group brings in more residual income, but if you were to break it down, are you really earning more income from the group of so called performers or those spending the minimum each month?

Each of these groups is equally important in my business because without either group I would not be able to keep my own business on the plus side of profit each month. Each and everyone of those team members are playing a key roll in my business which absolutely is the reason I am in profit each month.

Anyone who discounts the masses who are only making minimum purchases needs to take a step back and evaluate where their residual check is coming from. Do the math and I’ll venture to guess that the bulk of that residual income comes from the distributors or reps that are just spending the minimum each month.

If your mindset is Step up or Step aside, I encourage you to evaluate that business strategy as well as your mindset. I value each and every one of my team members and will give them support when they need it simply because that is the promise I made to them when they joined my team. I do not pick and choose who deserves cream and who gets curds.

When we recruit from a pool of homemakers and housewives we can not expect to have team members with CEO qualities. We can teach them to work a business and be successful only if we provide everyone with the same quality of information and more important the same quality of time.

Judging your team members based on the amount of money they generate and making a decision not to support them will only hurt your business. We need both types in our downlines and we need to step up and provide them all with the high quality of training that is tailored to their needs, not our own.

With a background in Human Resources and Retail, Cherrie Fishlowitz uses a common sence approach to internet marketing and training that comes from her personal experiences both online and offline.

Contact Cherrie directly with your comments or questions.

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