Can You Trademark Your Business Name?
A trademark is a distinctive image, word or other thing that associates with a product or service. So, can you trademark your business name?
Most people think trademarks are logo oriented. In some ways, this is true. The Nike Swoosh is clearly a logo trademark that stands out in peoples minds. When you see it, you immediately think of Nike and its products. While logos can clearly be trademarked, what about a business name? The answer is both yes and no.
