It’s a quick myth, and that is the idea that Internet is easy to master. It is simple. The Internet is incredibly simple, and when you get off this phone call today you will have a simple 1-2-3-4-5 plan. A very, very simple plan for making it happen, however it’s not an easy plan. If you’ve never written an email before, this is not an easy plan. If you’ve never written an e-book before, you’ve never written a book before, it’s not an easy plan. If you’ve never driven traffic before, this is not an easy plan. The Internet is not easy, it’s simple but it’s not easy.

It’s open access meaning that anybody can do it and it doesn’t require a college education, it doesn’t require a PhD, it doesn’t require any type of special qualifications, but it does require education. It doesn’t require a degree but it requires education in each one of the tings that you’re going to do.

Driving traffic takes time to learn. One thing that I think is extremely important is that you become an expert in the type of traffic that you drive online. Become an expert. The illustration that I gave yesterday (I made it up yesterday and I kind of liked it. I’m going to give it again today.) is this idea that imagine if you wanted to become a great cook.

What you did is that you signed up to take 10 classes a week. You took one hour in French cooking and one hour in American cooking and one hour in German cooking and one hour in Irish cooking and one hour in Jamaican cooking and you did this for a whole year, so you have 52 hours of French, 52 hours of American, 52 hours of German, 52 hours of Jamaican cooking. At the end of the year you’d be equally talented in each one of these cooking areas, but would you be an expert at any one of these cooking areas? My guess is that you probably would not be an expert in any one of these cooking areas. If instead you chose one of those five cooking areas and you spent 5 hours a week studying only that one type of cooing and you studied from the very best cooks in that particular area, and at the end of the year you had 250 hours instead of 50 hours under your belt, then you’d be much closer to being an expert at that level of coking because you’d be that much closer to being an expert and your food would be that much better. You could work, perhaps, as a higher priced chef than if you had a broad knowledge of all five types of cooking.

It’s the same thing with the Internet. If you try to master 5 sorts of traffic right off the bat, probably you’re not going to get very good at any of those 5 sorts of traffic. If you don’t get good at it, your traffic is not going to convert to money as well as somebody else’s because the Internet is just billions of dollars are transacted every single day online, some people literally spend $100,000 a month on their traffic or more. Some corporations spend a million dollars or more on their traffic. Well, because of that they’re able to do massive testing. They’re able to generate very high returns because of that.

They’re driving the price of advertising up to a market level that is equivalent with their company returns. If you go in and you’re driving $100 worth of traffic, you’ve really got to be the best to compete. If you’re trying to do it in a wide range of traffic, you’re probably never going to become enough of an expert for any of that traffic to convert to money.

Now, you’ve heard me say a few minutes ago that if I had to start all over again with my traffic, I’d spread it out over five sources. You also heard me say that once I determined which source was producing initially the best return for me then I would instead that route all of my advertising dollars to that one source and then I would become an expert at that particular source. That would allow my conversion rates to go up significantly. It’s extremely important that you understand that the Internet is not a free ride, it’s not easy. Everything that you do online, you have to learn it, just like if you wanted to learn a new language, you’d have to take classes.

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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.

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